We opened STORE, a temporay design shop to coincide with the Guerrilla Truck Show, an annual design block party in Fulton Market, Chicago.
We sold the work of regional designers, brought in a few things from overseas, and presented preview products from the forthcoming ODLCO brand, which launched later that summer. The objects in the collection were selected for their utility, charm, and, in some instances, roughness. It was a special treat to be next door to DoDo, where we treated ourselves to La Colombe coffee in the morning and empanadas all night.
STORE was installed in an old drive up refrigerator with a garage door opening out onto the sidewalk. We chose to bleed the indoor and outdoor spaces, creating a small patio for visitors and passers-by to hang out in. To make it more inviting, we put magazines, stools, and plants in clusters outside of the door. We lined the fridge with display shelves. The backs were lined with pegboard, allowing us to hang smaller items at eye level.
David M. Krell, Parsons, fferrone design, Seth Keller, Craighton Berman, Lynn Lim, Steven Haulenbeek, Michael Savona, Sea and Cane Candy, and Neva Everett.
ODLCO Preview objects by:
Morgan Carter, Gabriel Hargrove and Michael Savona