Jonathan Olivares writes about ODLCO (along with Very Good & Proper, Rich Brilliant Willing, and Field) in an article entitled D2C Generation, published in the December 2012 issue of Domus (964). It's our first international print feature, and we're excited to share it! The article reflects on the rise of the D2C business, which stands for designer-to-consumer, in counterpoint to the traditional models of B2B (business-to-business) or D2B (designer-to-business). It's a nice piece, and Olivares' critical voice keeps us on our toes. He points out that while the possibilities of the D2C model are great, the limitations of wearing many hats are an obstacle, and the work being produced by the young D2C set might benefit from more risk taking.
Here's Olivares' short abstract:
A new production model is emerging in the studios of young designers, frustrated by traditional outlets for design. Helped by the Internet, which supplies a reliable and economical infrastructure for the development of self-sufficient small bususinesses, the designer-to-consumer model (D2C) avoids the traditional forms of production and sales, and aims instead to sell small quantitities of rare goods to large numbers of customers.
We're proud to be recognized by Domus and included among esteemed peers. You can read the article by purchasing a copy or downloading the Domus iPad app and reading for free. We prefer the second option. Some shots from the article below.